SELECTED WORK / META ADVERTISING

Real campaign data.
Clearer decisions.

Explore Meta Ads account performance through the reporting that matters: campaigns, ad sets, individual ads and creative previews. Every case separates recorded platform events from confirmed business outcomes.

Explore case studies →
FIELD NOTES / 2026Behind every result is a reporting definition.

Purchase events, conversations, leads and engagement are not interchangeable. Each case is evaluated by its own objective and evidence quality.

27 SPEND-QUALIFIED ACCOUNTS24 COMPLETE EVIDENCE PATHS
27Ad accounts with ≥ $100 spend
$259,191.73Combined historic account media spend
24Four-stage screenshot sets
4Evidence levels per complete case
CAMPAIGN LIBRARY

Explore the evidence.

Start with a campaign snapshot. Open any project for the complete reporting breakdown and source imagery.

27 case studies
HOW TO READ THIS PORTFOLIO

Evidence is useful when its limits are visible.

The screenshots are anonymized captures from real Meta Ads Manager screens. A selected historical campaign may differ from the rows and date range visible in the account-level screenshot.

01

Account spend and campaign spend stay separate

Lifetime activity qualifies a case. Campaign metrics describe only the specific campaign extract, not the entire business.

02

Each objective gets its own metrics

Purchases, messaging conversations, call actions, lead actions and post engagement are labeled exactly as Meta reports them.

03

Source images remain inspectable

Open the full-size screenshot to inspect the visible columns. The available live creative previews are displayed in full.

04

No invented commercial impact

Platform ROAS and purchase events are not proof of settled orders, profit or incrementality. No unsupported before-and-after story is supplied.

ABOUT THE PRACTICE

Media Buyer &
Growth Consultant

Meta, Google and TikTok advertising with an emphasis on data integrity, understandable reporting and actionable campaign analysis. This portfolio is a structured evidence archive, not a testimonial collection.